The most powerful force on earth is the human soul on fire.

The human soul is what propels us forward, it's what gets us out of bed, it's what pushes society and our quality of life to a greater level and consciousness. It's where we turn for inspiration to imagine, design, test, redesign, test again, succeed, and then share. It's what connects us to our deeply innate sense of creativity and wonder. It's the force behind our ability to imagine a better way, a better design, a better life. 

It's WHY we started Holstee. And it's why we wake up everyday with more passion and drive than the previous day to continuing sheding light on our soul, allowing it to breathe and act and respond and interact with the world and people around us, all in an effort to express what it means and how we preceive the idea of being good people and citizens of the planet with a most limiting shelf life. 

Some people prefer not to connect with such heavy thoughts, possibilities or realities, but I think it's the only way to live a conscious life and express the true vitality of the brave human soul. 

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.  -Steve Jobs 

 

• March 9, 2011
• Written by:
  Mikey Kavalus
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