Starting with our next round of shirts we will lend 10% of all revenue, rather than a portion profits, to entrepreneurs and dreamers across the word. Why the change? Two reasons: Transparency and Long term impact Transparency We have chosen to lend money directly from our revenue rather than profit to ensure Holstee's impact is as straightforward as possible.  Profit is what is left over after costs are covered.  This often fluctuates and can be challenging to predict and define.  On the flip side, 10% of revenue is as transparent as it gets: 10% of all sales will be used directly for micro lending.  We want you to be fully aware of the level of your impact, so it is important for us to make that as clear as possible.  Also keep in mind- the dollar amount from a single percent of revenue can be expected to be far great than that of profit :-) Long term impact While the company could sustain lending 100% of profits for micro-lending, it would mean we simply would not be able to grow organically, without continuously taking out loans.  The ability to scale up quickly is super important at this stage and this decision will enable that to happen.  Our hope is to steadily increase the percentage of revenue we commit to micro-lending, to ensure we are always  at the highest percent we can manage. We hope to never stop learning, and as such we plan to consistently innovate through our products, business model and social impact. If you know us, then you know there are few things we take seriously; however this planet and people in it are close to our hearts. If you have other ideas of how we can better create a lasting positive impact through Holstee please share them with us, it’s your planet too :-) We are eager to hear your thoughts on this decision, please share feedback and ideas in the comments below: or call us directly at: (505) 500 - 4656 Thank you, Dave & Mike